Commercial Strategy & Growth
CAPABILITIES
Case Study 1: Developing a Go-to-Market Strategy for a Rare Disease Therapy
Situation:
A pharmaceutical company with a newly approved therapy for a rare neuromuscular disease needed a targeted strategy to improve awareness and adoption among specialized healthcare providers and advocacy groups.
Our Role:
We conducted a detailed competitive landscape assessment, patient journey mapping, and stakeholder analysis. We then developed a targeted strategy including HCP engagement, digital outreach to patient organizations, and a value communication plan for payers.
Impact:
The strategy led to a 50% increase in prescriptions within 12 months and elevated brand recognition in the rare disease space. Our approach enabled the client to rapidly engage the medical community and improve access, supporting growth in an underserved therapeutic area.
Case Study 2: Optimizing Market Positioning for an Immunology Drug
Situation:
Facing intense competition in the immunology space, a pharmaceutical company needed to optimize its market positioning to maintain relevance and support continued growth for a mature product.
Our Role:
We analyzed prescriber behavior, payer coverage trends, and patient adherence patterns. Based on these insights, we developed a refined positioning strategy focused on highlighting unique clinical benefits, addressing adherence barriers, and deepening engagement with key prescribers.
Impact:
The repositioning drove a 15% increase in market share, reversing a declining sales trend. Our strategy reinforced the brand’s value among key HCPs, prolonging the lifecycle and maintaining competitive advantage in a crowded market.