Market Research
CAPABILITIES
Case Study 1: Exploring Market Needs for a Novel CNS Therapy
Situation:
A pharmaceutical company developing a therapy for central nervous system (CNS) disorders needed in-depth insights into unmet needs and treatment barriers to refine their clinical development and go-to-market strategy.
Our Role:
We conducted qualitative and quantitative research, including patient and HCP interviews, to understand pain points in current treatment options. Additionally, we assessed market potential through patient segmentation and geographic demand analysis.
Impact:
The findings allowed the client to identify high-priority symptoms to address in clinical trials and align product messaging with patient and physician needs. The therapy achieved strong pre-launch awareness and a 20% market penetration within its first year on the market.
Case Study 2: Competitive Intelligence for an Oncology Launch
Situation:
Preparing to launch a novel oncology therapy, a pharmaceutical client required competitive intelligence to understand the landscape and effectively position their product.
Our Role:
We conducted a comprehensive competitive analysis, including a profile of each key competitor’s strengths, pricing, and expected launch timelines. Our team provided insights on KOL perspectives and unmet needs among oncologists.
Impact:
The client’s product launched as the first choice among oncologists for its indication, achieving rapid adoption and surpassing initial market share targets by 15%. Our research enabled precise positioning that resonated with key prescribers and maximized differentiation in a highly competitive market.