Competitive Scenario Planning
CAPABILITIES
Case Study 1: Preparing for Biosimilar Competition in Immunology
Situation:
A pharmaceutical company faced impending biosimilar competition for a top-performing biologic in the immunology market and needed a proactive strategy to mitigate erosion.
Our Role:
We conducted scenario modeling to anticipate biosimilar entry dynamics, developed pricing and contract adjustments, and devised a communication plan highlighting the brand’s long-term safety data and established efficacy.
Impact:
The biologic retained 55% of its market share within the first year of biosimilar entry, outperforming industry averages. Our strategy empowered the client to defend its position effectively, ensuring a strong base of prescribers and payer coverage.
Case Study 2: Scenario Planning for Oncology Pipeline Portfolio
Situation:
A client with a diversified oncology pipeline needed a strategy to prepare for potential regulatory and competitive outcomes, including approval delays and competitor launches.
Our Role:
We conducted horizon scanning, identified priority regulatory pathways, and developed alternative launch plans to mitigate risks. We also created market scenarios based on competitor timelines and potential safety label changes.
Impact:
The client achieved seamless regulatory submissions across key markets and was able to launch with minimal delays, positioning themselves ahead of competitors. Our scenario planning minimized potential disruptions, enabling the company to capitalize on first-to-market advantages.